SharpSpring Ads is an all-in-one growth platform with a suite of tools for managing marketing and sales with built-in automation and CRM capabilities. Drive, manage, and convert more leads with SharpSpring.
It is a cloud-based campaign management software that facilitates the implementation of retargeting advertising across web, mobile and social platforms. Additionally, the Sharpspring Ads is for small to large businesses. Furthermore, the software comes with a customizable dashboard, enabling users to track spending and generate performance reports.
The primary features of SharpSpring Ads include action-based targeting, billing, detailed analytics, conversion and revenue tracking. It also provides a feature for cross-device user mapping, which helps retain lost website visitors and increase sales. SharpSpring Ads is directly integrated with SharpSpring.
The integrated platform lets users automatically create single or multi-product dynamic ads. The software platform is available on a subscription basis with a seven-day billing cycle, where users can set campaign budgets and spend.
Key Features
Ad Retargeting Features
Building Audience: One can quickly create unique audiences using automation that you want to retarget in your different ads.
Allocating Ad Leads for Campaigns: People can also track the success of your ads by attributing leads from the ad to its appropriate campaign for comprehensive measuring and reporting.
Advertise on Different Platforms: With SharpSpring, you can manage retargeting ads across many major advertising platforms, including Google, Facebook, Instagram, etc.
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Automation Features
Visual Workflow Builder: You can create a journey your buyer will go through, from the moment they become a lead to the moment they convert to a customer. Furthermore, add specific touchpoints to their journey for automated tasks. Branching logic is supported.
Lead Nurturing: The platform allows you to drip email campaigns with automation throughout the buying journey. Automatically send pieces of content at just the right time to help your leaders make a purchase decision. Salespeople can be notified when leads are ready to buy.
Lead Scoring: Assign points to a lead for engaging with your company and set triggers for when a salesperson should reach out to the information based on point thresholds. Examples of touchpoints that points could be assigned to a lead: fill out a form, visit a specific page on your website, and click on a button in an email.
Dynamic Lists: SharpSpring allows you to create lists that automatically update as your contacts meet the list’s criteria. This will enable you to segment your leads and customers and send them targeted marketing and sales materials.
Personas: You can build out personas using a customizable template. These personas can help you create more targeted emails and landing pages to better resonate with each persona.
Email and Text Alerts: Set alerts for your sales team via email or text when a lead engages with your company in a specific way.
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Smart Emailing Features
Email Designer: With Sharp Springs you can create custom emails in real-time with SharpSpring’s email designer.
Dynamic Email: Send personalized emails to your leads and customers.
Library of Responsive Templates: Add your content to pre-designed templates. Dozens of templates are present there. Moreover, the templates are pre-designed to look great on any device and email client.
HTML Editor: Switch to HTML view while editing an email without needing to leave the page.
After-the-Click Behavioral-Based Email Tracking: Complete information on a visitor’s activity after clicking through an email is available in SharpSpring, unlike traditional ESPs, like MailChimp and Constant Contact.
Email Workflows: Behaviour-based workflows can be created in SharpSpring to engage a lead at critical points in the buying process.
Trigger Emails: Additionally, SharpSpring lets you send confirmation emails, event alerts, shopping cart abandonment notices, quick personal notes, product recommendation emails, and any other relevant or timely message you need.
Social Media
Manage Your Social Content: Look at your planned social content in one place with SharpSpring’s Content Calendar.
Post Instantly or Schedule Posts: SharpSpring supports Facebook, LinkedIn, Instagram, and Twitter.
Post Once Across Accounts: Share your content across social platforms simultaneously.
Monitor Conversations on Social: Find and filter conversations by hashtag, keyword, and more.
Identify Brand Advocates: Automatically adjust lead scores based on your leads’ likes, retweets, and shares.
Trigger Automations: Activate a series of emails when a lead interacts with your company on social media.
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Pros of using Sharp Springs
- Cost-effective – Compared to similar tools at this level, Sharpspring is 3-10X less expensive than other tools like Pardot or Marketo.
- Month-to-month contracts – With Sharpspring, there are no long-term contracts or expensive transfer fees. If you want to switch providers, you just need to provide 30 days’ notice.
- Ideal for agencies – Sharpspring is particularly well-known for its offering to agencies. Their platform is fully brandable and includes special pricing and user management features designed for agencies.
