One of the most important aspects of running a business is visibility. However, this may create an undesirable dilemma: advertising a business can be costly, but you must spend money to generate money. This is when the following list comes in handy. Many of the sites listed below also provide paid advertising, but you should first check out their free possibilities. You may not realize that company listing data is widely shared on the internet, and it may begin with a website you’ve never heard of. Don’t be concerned! This list results from the tricky part: sorting through hundreds of potential sites to advertise your business on the internet and identifying the most beneficial ways to receive free attention for your brand.
Why should you list your company?
There are several advantages to having your company listed on various websites. The following are four crucial ones:
- Links – How a website ranks in search engines is heavily influenced by the number of links connecting it. Not all hyperlinks are created equal. It’s crucial to know where a link comes from. In comparison to a link from a page deep within a blog which is not popular or well read, a link from the New York Times home page is worth much more. Some websites also use the “no-follow” feature on their connections. This property tells search engines not to follow a link or correlate it with any value. On the other hand, a no-followed link still has some SEO value because user behaviour is a component of Google ranking.
- Website traffic – This one is self-evident, but your listing will contain a link to your website, resulting in more visitors. Many customers prefer to go to a website before going to a store. You’ll miss out if yours isn’t listed.
- In-store traffic — Many buyers begin their investigation of a product or company online and then continue their research in your shop. By advertising your Business on the free sites listed above, you can ensure that customers can discover you wherever they do their internet investigation.
- A citation is an in-text reference to your company that includes a location identifier, such as a phone number or street address. Citations are one of the factors that Google considers when ranking local listings.
Other places to post your Business:
Google My Business provides your consumers with a comprehensive image of your business, including hours, location, reviews, and more, ensuring that they have all the information they require. Because “Majority of people visit a store based on information they obtained online,” a well-optimized GMB page may be a powerful sales tool. As a result, you may considerably enhance your sales by using this free educational advertising platform to display your business.
With around 2.5 percent of the market share, Bing is the second most popular search engine in the United States, after Google. Windows devices are designed to use Bing as the default search engine. Often, those who don’t have much technical experience end up using Bing as their default browser on these gadgets and really like it. The demographics of Bing users provide another reason to explore Bing Places. These users have a total annual household income of more than $100,000. Using Bing Places, you may have a more focused platform for these specific groups.
With an estimated over 2.9 billion members, Facebook is one of the most popular free advertising platforms. With such a large user base, Facebook is an excellent location to start your social media strategy for your Business and provide a visible platform for your consumers to showcase various elements of your company. You can display hours, locations, and services in the same way you do on Google My Business, but Facebook also allows you to communicate with your consumers more effectively. Because studies show that 26% of individuals aged 18 to 34 prefer to contact a company via social media. Having a Facebook page and interacting with clients can help you acquire and retain customers.
There’s no excuse not to have your company listed on Apple Maps, with millions of users in over 200 countries. Apple Maps allows consumers to explore whatever location they’re in, providing them with various possibilities throughout a search, one of which may be your company. In addition, Apple Maps now displays Yelp reviews on its business listings, displaying all of your positive feedback.
LinkedIn isn’t exactly where people go to find companies, but it does have a robust company listing feature, and the domain has a lot of authority. In addition, a listing on LinkedIn is helpful for business-to-business exposure since it is one of the most popular platforms for decision-makers inside a company, such as executives and CEOs.
