Leveraging TikTok to drive traffic: Tiktok has a user base of approximately 800 million and out of which at least 700 million people use the app proactively every day. With the extension of pandemic marketing using social media platforms have become a significant source for driving marketing and website traffic.
Moreover, it might come as a shock to our readers that TikTok has helped many websites generate wholesome traffic. It is a platform where creators have made a point to influence the viewers and drive huge sales for different businesses.
This article offers various steps and methods through which businesses can convert potential viewers into paying customers. Scroll down for more!
1. Optimize tiktok profile: Leveraging TikTok to drive traffic
Tiktok viewers do read profile bio’s of prominent celebrities and different companies and businesses. A strong bio with up to date information about the company helps enterprises generate massive business traffic.
It is also very much necessary for businesses to add their website link to their bio. The company’s website link adds legitimacy to the TikTok profile, which helps customers trust the firm and visit the website while generating increased traffic and sales. Hence, this is one of the top ways of Leveraging TikTok to drive traffic
2. Create brand-specific videos
A brand or a business needs to create TikTok videos that revolve around their business idea. Also, showing off business products or services with a simple video can give viewers a tremendous amount of business clarity.
Not to forget that in this new era where people love transitional videos, simplicity and aesthetics still rule the world. Creating bright and straightforward eye-soothing TikTok videos while flaunting your services or business products is an excellent way to drive sales on TikTok.
3. Add frequent calls to action
Tiktok is a great source to drive customers to relevant business sites. Brands can create videos while just reminding their viewers that viewers can always find more beneficial information regarding products or services on the brand’s website. With this call to action techniques, it becomes easier for businesses to drive website traffic.
It is essential to note that TikTok does have a lot of creator bases meaning that the platform is filled with engaging videos. Businesses need to create a clear call to action that lands their customers on the website to stand out from the crowd. Hence, this is another way of leveraging TikTok to drive traffic
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4. Influencer Marketing: Leveraging TikTok to drive traffic
Influencer marketing should be a no brainer for a brand. If a business has not yet started doing influencer marketing, this article should be their hint to start right away. Additionally, the world knows that influencer marketing is the fastest way to drive sales and website traffic from TikTok. Influencer marketing has a vast scope for growing one’s business from TikTok.
Businesses should collaborate with influencers or build an engaging brand campaign to involve viewers with the ethics and aesthetics of the brand. Furthermore, influencers with a higher follower base create flawless brand promotional content, which helps people understand specific businesses from a more personal point of view.
5. Create freebies
Well, without any doubt, it is true that when someone sees an advertisement or a video that offers free products or some sort of free incentive, they quickly check it out. Viewers love freebies. Freebies are the best way to engage and lure customers into generating growth to a brand’s website.
Brands can make influential videos introducing this freebie worth anything that suits their budget. The critical point is if the freebie looks genuine and aesthetic, it will drive more website traffic. Not to forget that if more people are coming to the website, then more people are buying website products for freebies. Easy!
6. Monitor trends and competitors
It is hard not to notice that there are a lot of businesses in just one type of product line. With everything shifting online, competition for driving sales has multiplied drastically. In this scenario, brands must stay on the lookout for the latest TikTok trends as they get famous and drive more traffic.
With the latest trend, it is also essential to look out for competitors in the same field. The brands need to analytically keep a track of their competitor brands. Along with that, they also need to create more buzz as compared to their rivals.
Tiktok is an excellent platform for generating sales. It is your time to shine with these methods we have provided. We hope it helps!
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