With the growing digitized revolution, social media has become a part of everyone’s daily lives. Instagram specifically has made its debut in the business marketing world. Instagram single-handedly is the most used platform by small or huge businesses to conduct marketing campaigns in order to generate traffic to their very own business or brand. Leveraging Instagram to Drive Website Traffic is another positive aspect of Social Media.
Undoubtedly, Instagram has helped many individuals, small businesses and large businesses take leverage of the platform’s algorithm in order to generate website traffic for their brands. The website traffic which is usually generated by the Instagram algorithm helps businesses both small and big engage with surplus amounts of sales.
So, in this article, we have accurately pointed out the right tips and tricks with their methodology to rightfully help you leverage Instagram to drive website traffic. Scroll now!
How to leverage Instagram to drive website traffic?
1. Via Instagram Bio
Instagram allows individuals and businesses to retain one clickable link in your Instagram bio. When you set up your Instagram profile or account, you most likely add your website (homepage) link in the bio. However, you can do considerably more with the bio link.
You can draw awareness to the bio link by inculcating strategic call-to-actions in some of the Instagram post captions explaining the link. Some of the CTA’s can be:
- Read the complete story at the link in our bio
- For more insights, go through the link mentioned in our bio
- Click on the link on our bio to learn more notifications about
To get better effects for your “Link in bio” plan, you must be consistent. A link in the bio is a significant way to drive more Instagram traffic to your website. Adding call-to-action in the bio can speed up their website traffic strategic process.
Also Read: Ultimate Guide to Social Media Content Marketing Strategy
2. Generate traffic story highlights
Businesses and individuals can very well use Instagram Stories Highlights to invariably drive traffic from their respective linked Instagram Stories last 24 hours. Moreover, the same Instagram feature lets businesses group their Instagram Stories. It enables them to forever feature them in their business Instagram profile.
It is advisable to tactically curate a library of evergreen Instagram Stories that one wants to put in the limelight in front of their Instagram audience. One can keep it simple by using a single story per highlight as navigation to the key pages of their web page. But it is advisable to add a minimal amount of a story as a highlight so that there is no mess created in the highlights section.
3. Via Instagram Direct
Boost your Instagram followers to start a conversion with you through Instagram direct messages (DMs). Not only the followers but you as a business or a single proprietor can also begin the conversation by including new followers and asking relevant questions via stories.
Moreover, businesses can create a formatted text for the same purpose and insert it into a direct message for every new joiner for the same purpose. This way, you can avoid typing the same thing repeatedly to different people. Besides, make sure to monitor your inbox daily.
With Direct messages, you’ll get a deeper understanding of your audience. You will be able to link them to relevant pages on your website.
4. Via Influencers
In case a business does not have a significant Instagram presence or has very few views on its Instagram posts and is not able to Link on Instagram Stories. Then they can partner or collaborate with an Instagram Influencer who has the appropriate reach on Instagram.
The influencer can also become a brand ambassador. This method will amplify the brand awareness of the business on Instagram. Being the same would bring in more reach and traffic.
While choosing your Instagram Influencer, consider how their Instagram audience aligns with yours and how they’ll receive the endorsement of your brand. When you’re working out your partnership agreement with your influencer, ensure you include the guidelines for the influencer. This can include using actionable call-to-action to send their followers to your website.
Conclusion
Now, Instagram has become a revenue-based social media channel. So, a business can use and leverage their Instagram followers’ data to build their respective content strategies to drive revenue and increase their brand awareness by sharing clickable links. In a nutshell, just ensure that the Instagram strategy leads to the business website.
We hope you found these strategies helpful for leveraging Instagram to drive traffic to your website.
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