Whatever field or industry your business might be in, your customer is always a valuable asset to your company. Without them, there would be no source of revenue coming in, no one to promote your services or products to, and so on. This is why it’s important to have a system in place that can help you manage and nurture your relationships with them.
This is where customer relationship management comes into the picture. Customer relationship management (CRM) is a tool or system that lets you view, manage, and interact with your customers in a more organized way. It allows businesses to see all customer interactions and data in one place, making it easier to track customer behavior, preferences, and history.
Why Customer Relationship Management is Important
Having effective customer relationship management is beneficial to any company because it allows you to track customer interactions and communications. By doing this, you can identify any trends or patterns that may exist and make better business decisions as a result.
Additionally, CRM software can help sales reps stay organized and on top of their leads by tracking all activity related to a customer account in one place. According to Gartner, CRM software is totaled around $26.3 billion in revenue in 2015 and is predicted to continuously rise through 2018 onwards because of its ability to improve customer retention rates.
Types of Customer Relationship Management
There are various types of customer relationship management (CRM) systems. The most common are:
- Sales force automation (SFA) — This type is used to track their leads and opportunities, as well as manage their customer contact information.
- Customer service and support automation (CSS) — The main goal of this system is to manage customer support tickets and track customer interactions.
- Marketing automation (MA) — Marketing teams often utilize this system to automate their marketing tasks, such as email marketing, lead nurturing, and campaign tracking.
- Productivity suites (PS) — Having this system makes managing tasks and collaborating with team members easier.
Each type of CRM system has its own set of benefits and drawbacks. However, by using a CRM system in conjunction with a Google Chrome plugin, you can maximize your CRM’s potential.
Top Google Chrome Plugins to Boost your CRM
The most common Google Chrome plugins used with CRM systems are:
1. The HubSpot Sales Chrome Extension
If you want a plugin that gives you instant access to your CRM while browsing the web, the HubSpot Sales Chrome extension is something that you should try. This tool allows you to see your leads and contacts, track emails, log calls, and get real-time notifications of activity in your CRM.
This extension gives lets you view information quickly about any lead or contact that you are interested in, and you can even add notes about the contact or lead while you are browsing. This is a great tool if you want to keep track of all your interactions with potential and current customers.
2. Sidekick for Gmail
Do you want to receive real-time notifications of when your emails are opened and how many times they’ve been read? You should install the Sidekick plugin. This Google Chrome extension will show you a little icon next to your email address in the Gmail header that will indicate the status of your last email campaign.
If you’re using Sidekick for business, it can also help you track when someone views or downloads one of your attachments. This can be very helpful in determining whether or not your email content is engaging enough.
3. Streak CRM for Gmail
Managing workflow from your inbox is Streak CRM’s main function. This Google Chrome plugin is beneficial for sales and support teams. You can see all your customer information without ever having to leave your Gmail window. In addition, you can manage email tasks and deadlines, as well as track when emails are opened and how often they’re clicked.
Other features of Streak include contact management, pipeline reporting, and team collaboration. Since Streak is a Google Chrome plugin, it’s available for free. It integrates with other popular tools such as Salesforce, Desk.com, and Zendesk.
4. Boomerang for Gmail
Boomerang for Gmail is a paid plugin that is worth the investment if you want to improve your Gmail productivity. The plugin allows you to schedule emails to send at a later time, set reminders to follow-up with certain contacts, and track whether recipients have opened your messages. Boomerang is available as a free and paid version; the paid version offers extra features like email tracking and the ability to send messages with customized return receipts.
The JustCall plugin lets you access your CRM system directly from your Chrome browser to make quick calls to clients. It’s compatible with all the major CRM systems, and it lets you manage your leads, customers, opportunities, and tasks. One of its main benefits is that it integrates with your phone, so you can make calls directly from the plugin.
6. Google Sheets Add-on for CRM
The main advantage of using the Google Sheets Add-on for CRM is that it provides you with a powerful data analysis tool. It comes with built-in formulas and functions that you can use to manipulate and analyze your CRM data. In this way, you can gain insights into your customer data that you wouldn’t otherwise be able to get.
7) Zapier Integration for CRM
Zapier is a perfect tool for those who prefer connecting different online services. By using Zapier with your CRM, you can automate tasks between your CRM and other online services.
The main benefit of using the Zapier Integration for CRM is that it can save you a lot of time. For example, if you have a new lead in your CRM, Zapier can automatically create a new contact in your email marketing service or add the lead to a Google Sheet.
There are many different types of Zapier integrations that you can use with your CRM. You can find integrations for services like Salesforce, Google Sheets, Mailchimp, and more.
Any of these plugins can help you get more out of your CRM system by making it easier to track customer interactions and communications. Try out a few and see which ones work best for you.