The Digital Marketing Industry is worth $68 billion! This market is estimated to touch $7.8 billion soon. Also, according to eMarketer, Last year, advertising via mobile phones and tablets rose 200%, to $6 billion.
If you’re looking to enter this lucrative industry, it’s easier.
For example, if you wanted to start a digital marketing agency 20+ years ago, the entry barrier was enormous. It was nearly impossible with a primitive digital landscape without a significant initial expense.
Only one skilled individual and a small team can use the right tools to create a completely sustainable digital marketing agency from scratch! Nowadays, advanced A.I. algorithms can estimate every risk you encounter starting a digital marketing agency – and it can be a lifesaver for your business idea!
So here in this article, we have curated the ultimate guiding steps through which you can start your own Marketing agency.
How to start Digital Marketing Agency
Before you start with the steps, it is advisable to do market research, where you can identify your target market. With the same, before proceeding with agency work, try collecting the selling USP of your agency that you can work with.
You need to make a few critical decisions before you start a digital marketing agency. Get these core structural choices right, and all your other work will be more accessible. Now read the below-mentioned steps:
Step-1 Create a Company Website
Before forming a company or agency for digital marketing, making an attractive and appealing website to promote your services is essential. Even though not just the website, you also need Quality of the Content out there on your website. Like most popular bloggers accomplish that they start a blog from scratch and make millions. They then begin a digital marketing agency.
Step 2- Create Social Media Profiles
Start with creating organic content on your social media and get the appropriate algorithm likes, shares and comments. Many Facebook sheets start from scrape, and today, they have Millions of likes and work as digital marketing agencies.
Step 3: Pick Up the projects from Freelancer Websites in India.
Start Picking up projects from Freelancer Websites like Freelancer, Upwork, Truelancer, and other websites where you find the freelancer digital marketing projects from various big and startup clients.
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Step 4- Pickup long term immovable projects
Through freelancing, generate a long-term relationship with the Client. The further pick up long-term immovable projects by reinvesting your freelancer income to create your own digital marketing agency.
Step 5- Register your Agency or Company
You can take help from MyOnlineCA to register your company or agency at your fingertips in India. Register your Digital Marketing Agency as a Sole Proprietorship firm to start a Limited Liability Partnership and grow your business. You can also just convert into a private limited company. You have to not worry about the service tax till the 10 lac rupees turnover in a year.
Step 6- Cracked In Bound Marketing Exams
Register your Website on Hubspot and learn about the Inbound marketing with cracked the essential Inbound Exams.
Step 7- Content is the King
Create a lovely blog on WordPress or blogger or anywhere. Write the quality content on your blogs related to the industry and submit it off-page. You can also use Guest Blogging, pdf, and ppt submissions for Quality backlinks or features on the industry-related domains.
Step 8- Create Landing Pages with Showcase Projects
Create various landing pages and run the advertisements with a words campaign with the help of Email Marketing. Moreover, get the leads and put some convenience points, one-time projects, and live examples to show to the clients to gain credibility.
Step 9- Target Specific Industry
In the final and Last Step, i.e. you can target a Specific Occupational to get the care and set the incredible pricing and methods for the specific industry such as Educational institutions and Startups in India.
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Without any doubt, it can be concluded that nothing is successful without investing your time and energy. If you put your hard work through these steps, it will get easier to establish your digital marketing agency. Hope the steps mentioned above will help you kickstart your own agency without any hassle.