How to find more sponsored content buyers: Sponsored content, in simpler terms, means a type of content for which agencies or brands pay to create. They are promotional based content, which talks about a specific kind of business with the creative touch of the creator. There are a lot of types of sponsored content that companies pay creators for, such as branded content, affiliate content, delivered reviews, sponsored blog posts and youtube unboxing videos.
Since 2019, sponsored content has made a lot of people stand on their feet. Every other business inculcates sponsored content creators in their marketing tactics to drive sales. If you are looking to find a platform to sell sponsored content, then you have landed at the right place. This guide will help you in finding financed content buyers.
Before starting your journey in content creation to land sponsored content buyers, it is essential to understand that there is a lot of scope in this industry only if you are willing to work hard on your content creation. It would help if you were unique with whatever you do and offer and offer commendable sponsored content to land big buyers on board.
In this article, we have reopened and termed the basic and the most creative ways to land high profile content buyers to kickstart your content journey and answer your question ‘how to find more sponsored content buyers’. Stay tuned and scroll down!
You can also read about Sponsored Content Marketplaces here.
1. Find your niche
Before starting to create content, a creator needs to understand the fundamental essence of their niche. Niche is the type of content you would provide to the brands related to their interest areas. A niche can be a product review writer, travel blogger, beauty influencer, or video content creator.
Finding a particular niche is the foremost and most crucial step as it helps creators identify who they are and make them realize their worth.
2. Build your audience
After settling down to one type of niche, start creating content in that particular area. Make up your profiles on different social media platforms in which you think you can build your audience. Be consistent in providing valuable content and connecting with your audience on a personal level. Building your audience and creating a particular buzz helps brands recognize you and your work as creators.
Building your audience can take some time; it can be six months or even less for some creators if they provide quality and unique content. Building a trusted and organic audience is the free pass to get sponsored buyers to notice you and provide you with paid opportunities.
Do not forget to engage with your audience; in today’s creator scenario, your follower or audience army is the key to your content creation. If you want to sustain your journey as a creator, do not forget to connect with them on a personal level.
3. List niche-based brands
While you are creating your audience, simultaneously, start listing down brands that are of the same niche as yours. For example, if you are a content creator who creates content around breath-based products, then lists down cosmetic based brands.
We suggest you list all sorts of brands; from minor to high shot brands. Afterwards, start pitching them once you have gained a proper audience.
4. Start Pitching Brands
In typical scenarios, after having an excellent follower base or audience, creators automatically start getting sponsored, and paid content creation offers from buyers and different brands. But if even after building your audience, you are not getting brand pitches, then it’s okay. It means that the brands have not noticed you, and there is nothing wrong with that as there are a lot of creators in the field these days.
Start pitching brands after creating a good audience base and getting a good reach on your niche-based content. We would advise you to raise small brands first, as you have just started creating content, and do not know how to negotiate with brands for sponsored content. With small brands, it would be easier to deal as a start.
Start pitching brands via email. Cold emailing is the best way to tell brands about your existence. Via cold emails, a lot of influencers and content creators have landed big clients.
Now that we have discussed how sponsored content buyer strategies work, now let us take a look at one of the platforms that help in this particular type of marketing.
With an aim to make it easy for media professionals and advertisers to plan media partnerships at scale, BrandVerge is one of the top marketplaces to find sponsored content.
There is a lot of scope for content creation and getting sponsored buyers on board to make content. Enjoying your niche, loving your niche and being consistent are the only three qualities you need to land big clients. We hope this article on how to find more sponsored content buyers have helped you!