Email marketing campaigns are one of the most effective forms of digital marketing available to us. They consist of emails sent if a customer takes a specific action.
Tailored and personalized campaigns are miles ahead of the rest in their effectiveness, with 75% of revenue from email campaigns being generated by campaigns triggered by a specific action rather than the one-size-fits-all marketing campaigns. Beyond that, automated email campaigns are responsible for 21% of all revenue from email marketing.
An automated email campaign is a powerful tool that saves your marketing teams time. It also simultaneously provides a direct-to-customer, tailored marketing campaign that is more powerful than any stand-alone, manual email marketing campaign.
In this article, we will be looking at the steps to create an email marketing campaign.
Step 1: Create a target list
Your business website is finalized, but there’s still something that you require—a way to manage email signups! You need a place on your website to collect email addresses from your clients. This is the first step to creating your company’s email list.
You will finance some money into Google or social media ads to attract website traffic and drive sales as a business owner. Add a signup box on the homepage, or use a pop-up box to snag customers. The traffic this inspires will also fuel your email marketing practices as a secondary tactic.
Customers would not just add their email addresses to your signup box (opt-in form)—you have to deliver them something that they find valuable in return. This is called a lead magnet.
Once you’ve collected a set of email addresses, you can target people on your list for specific promotions or information. Targeting and segmenting your list is key to your success.
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Step 2: Find the right email marketing tool to design your email template
Email marketing can indeed create exceptional returns for your business. Some companies enjoy a 3800% ROI when an email is the cornerstone of their marketing efforts. But you have to design a logical, beautiful email first, using the right email marketing software.
- Pick an email service that functions with WordPress.
- Find one that lets you create your mails like a pro.
- Add a plugin.
- Opt-in Monster, Mailchimp, and Constant Contact are favored choices.
Ensure that your email reads well in HTML format, too, in case your subscribers block image downloads and formatting styles to prevent spam and phishing attacks. Personalize each email by selecting the option in your email service to use your subscribers’ names.
Step 3: Create focus subject lines
To get your notification to your customers, they need to unlock your email. The one element that draws your customer to click your mail is the subject line. This short explanation describes your email and follows after the sender’s name in your inbox.
- Work on your open rate
- Work on your average click rate
The more valuable your subject line, the more elevated this metric will be.
- Use numbers, be friendly, and keep it simple.
- Avoid clever subject lines, and instead, inspire curiosity or create a sense of urgency.
- Always add value in your mail and hint at it in your description.
- Never use all capital letters or multiple exclamation points.
Step 4: Create a call to action
Producing engaging content in an email brings your subscriber to click on your call-to-action prompt. This will be a button or link that leads them to where you’d like them to go—either a product page, a landing page, or something similar. You should keep in mind that:
- All strong CTAs have a clear purpose and use simple language.
- Don’t get fancy—use what people recognize.
- Consider the commitment, size, and placement of your CTAs.
Most email services let you observe these parameters to see what your subscribers are doing and what is getting people to continue along your sales funnel.
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Step 5: Trial and Test Method
You’ve drafted an excellent looking email. It’s attractive and full of good words —and you’re ready to send it out into the world to see if it performs. Before you do that, you need to test if it works. Moreover, send your mail from your business website address to several other addresses. Do take note of how it looks in different email hosts. At the same time, do not forget to check how it looks on your mobile phone. Click on every link and re-read for errors.
