Consumers today expect the businesses they patronize to be social. They hope to be able to build a trusting, personalized relationship with them; they expect companies to share their beliefs, values, sense of humor, and more. Any business hoping to attract potential customers via social media needs a social media marketing content strategy plan which has been carefully and deliberately designed and delivered.
Content Strategy helps businesses align their business model with marketing strategies to increase customer outreach. This article will analyze how to make a proper social media marketing strategy plan for a business. Scroll now!
How to create a social media marketing content strategy like a pro
1. Know your target audience
Developing a customer persona is essential, which will direct you somehow. Your target audience is more than just the demographics of the area you are based on. To have a clear idea of your target audience, research the customer age group and current trends in your business attracting attention. Research about your competitors.
So, where do you find these details? Try these references:
- Legal Espionage – You know your competitors. Take a glance at their social media handles. What questions and comments are coming from their followers? Explore a few of those followers’ accounts and feel their fashion, style, understanding of humor, and values.
- Check out Facebook Audience Insights – There’s a wealth of information about audiences.
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2. Social media goals
Identify social media goals that relate to your business ideals. Understand that you are not on social media to sell. Instead, you are there to encourage faith and connections with your valuable customers. Here are some goals you should consider:
- Spread Brand Awareness: Creating a brand on social media implies creating content that engrosses the audience who want to interact with you and share their experiences with your business.
- Communicate with Current and Potential Customers: Encouraging conversations, getting feedback, and answering quickly to any comments will earn you ‘brownie points. Moreover, if a buyer has an issue, fixing it publicly on your page tells others that you are determined to customer fulfillment.
- Increase Trust in Your Brand: You earn trust by broadcasting content that people find worthwhile, enlightening, amusing, and passionate. You do not gain confidence by advertising products or services all the time.
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3. Choose your tone and style.
Generations all express themselves differently. Their tone, nomenclature, and terms are unique to their age. If you do not reflect the tone and style of your audience, you will be deemed unrelated. Capture these language nuances by doing the following:
- Study their discussions with one another and with your competitors
- Study the statements and feedback they leave on your accounts
Additionally, any social media content plan must comprise a ‘voice’ that echoes with its engaged audience. It doesn’t always have to be with words.
4. Choose your social media platform wisely.
You cannot be everywhere, and you should not try to be. That is like throwing everything against a wall and hoping some of it sticks. Some solid research will tell you where to be and when to be there, and even how often you should post your content. These are vital parts of any social media content plan. Without this knowledge, you will not reach the right audience.
Research about the social media platforms that your target audience engages with and start making content according to those platforms. Once you have selected a platform, start scheduling posts or stories or different content to have hassle-free planning time in hand.
5. Use the trial and error method.
Do not think it will be an instant success once you start generating and planning content according to your research and target audience. It will take some time and a series of hit and trial methods to understand the dynamics of the social media platform you are using.
Try being out of the box and generate content that no one else is talking about but is relevant to your niche.
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Tip to remember
- Create visuals and use as much media as possible. People memorize 80% of what they see and only 20% of what they read.
- Put a face on yourself and your brand. Show the audience behind the brand! Tell instances and use photos or videos to do that.
- Host contests and surveys
- Frequent content — a joke of the day or a day’s quote. Post it simultaneously every day, and people will come back for more!
- User-generated content is a fantastic attractor. This is how you can ‘back door’ featuring your product or service. Solicit photos and videos from your customers, and post them on a scheduled basis.
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