You have seven seconds to make a lasting first impression. If your advertisements don’t hit a home run right off the bat, you may as well walk off the field. Real estate is a distressing and often contentious subject for a lot of people. It’s an industry dealing with copious amounts of cash all the while allowing realtors, essentially strangers, into personal aspects of your life.
That’s why it’s crucial for realtors to hit it off with clients right away. Every attempt to connect with potential buyers or sellers should be made to further your relationship. So how do you get clients to pick you when the market is drowning with realtors? You throw them a lifeboat. Or a life raft. Or even a rubber duck. Whatever your client needs, you have it. Here’s a list of creative real estate ad examples and how you can make one right now.
Property Listings
You can’t go far without bumping into an advertisement either in the physical world or the digital one. Ads are placed in various spaces like billboards, public transportation, and those little fliers that hang from your doorknob. The placement of your ad depends on the type of ad you’re showcasing. Real estate ads can be categorized into property listings and branding. You can turn property listings from drab to fab by twisting how you approach them. We’ll get into branding further down.
Utilize Personal Connections to Communities
To pack a punch with your property listing (say that fives times fast), include a tagline that potential clients can relate to. Like this Facebook ad from a Sanfrancisco local talking about the real estate market on their own turf. You can earn all the bonus points with clients by displaying your personal connection to the area. And if you don’t have one, make one!
Every good realtor has a deep respect for the area they serve. If you’re looking to break into a new market, do your homework then strut your stuff like a local.
Highlight a Charity Partnership
Another clever premise for your property listings is mentioning a charity or non-profit you’ve worked, collaborated, or partnered with. Clients search for real estate agents that support the same causes they do. Ads that show a brand’s backing for a particular charity will attract like-minded clients.
Check out this real estate brand’s partnership with St. Jude. People gravitate toward relatable stories regarding their circumstances, agemates, or regional similarities.
A (Virtual) Picture’s Worth a Thousand Words
When home buying or property shopping, today’s consumers use the Street View feature on Google Maps to physically view the property and determine if it’s a good fit. Virtual tours have seen a significant increase in the last two years, making it more crucial than ever to add as many high-quality pictures.
The property’s description should be detailed, well-written, and easy to understand. Including alternate text and clear explanations of each image helps search engines increase your chances of being found online. This virtual tour ad combines graphic design and marketing for informative advertising.
Additionally, real estate ads need to be tailored to the social media platform their posted to or are sponsored on. You could be selling a beach house suitable for a group of friends on vacation, so the creative real estate ad should have a short description to capture that particular group’s attention. Research market hashtags and use them in your ads to attract your target audience.
Developing creative advertisements is about knowing your audience and the ideal client you want to work with. With this profile in mind, you can create masterful real estate ads that cater to their wants and needs. Just make sure it’s on-brand with your brand.
As mentioned earlier, branding is the other category of real estate ads. These cover various topics like looking for clients or brokers, empathizing about the pain of moving, and even providing insider knowledge about contract legalese. Here are more creative real estate ads examples dealing with branding.
Branding
Expand Your Brand
This extensive list of real estate ad examples describes why each ad performs well. One continuing element of successful advertisements in real estate branding is the agent headshot. Providing a picture of yourself allows clients to put a name to the face. It’s best to have these photos taken by a professional and once you have them, you can plaster them everywhere.
You can even advertise yourself as “the local next door” or reuse old content as a short video on social media. Unique videos promote you as a recognizable figure and a trusted realtor who doesn’t hide.
If your budget isn’t as tight, or your brand prefers a higher quality, the personal touch of social media may not be for you. And that’s okay! It’s your brand. In the sea of real estate ads, a professional video will go a long way in generating leads. High production videos increase the aesthetics of the ad and stamps authority in the advertising field.
A professionally made video not only looks great but tends to convert better as well. And, don’t assume that just because a video is professionally made that it needs to be that expensive. Plenty of videographers will do an excellent job for an affordable price.
Offer Mo’ Info
Part of the branding equation is demonstrating your abilities as an expert. Infographics are engaging ways that help inform people about whatever it is you think homebuyers, renters, or vacationers need to know. This can be when the best time to buy a house is, how much that kitchen renovation is actually going to cost, and how quickly homeowners can expect to sell their current home before purchasing a new one. Statistics can help inform clients and form their opinion on your value.
This list has over 60 digital real estate infographics you can use and manipulate to your style. Just be sure to include your company’s contact info and where they can find you if they want to learn more.
You can even redirect clients to apps, websites, and other resources that simplify their househunting search. When they’re successful, they can tell their friends where they found their information. Even in the digital age, the power of word of mouth shouldn’t be underestimated.
List of Benefits
You can show the client’s benefit of working with you in your real estate ads. This can include advising the client on market prices, the right time to make purchases, and information on moving services. Including this information in your ads immediately shows the client the benefits of working with your brand. Showing how vast an agency is and the experience gained over time is crucial in capturing clients’ interests.
A business that’s operated for 40 years will be preferred over one that’s been open for less than a year. In the ad, ensure to list the team’s experience and any other concessions that make you a cut above the rest, like this creative real estate ad that lists its advantages in an infographic. Advertising your real estate brand allows clients to see how professionally you interact with them, your expertise in the market, and your willingness to help.
Advertise Your Events
A real estate ad should show that the agents they will work with are outgoing and willing to help. This is important for building trust with clients who can also work as referrals or come back for more. You can include past examples of agents who have gone above and beyond. Video testimonials of previous clients can also be used for the same reason.
In upcoming advertising events such as an open house, it is crucial to make it as informative as possible. Making clients feel like they are invited personally by the real estate agent makes it seem like the ad has a human touch that clients can easily relate to, enabling the growth of a relationship between the agent and client.
There are thousands of examples online like this creative real estate ad that uses a calming color scheme to support the style of the home, includes the realtor’s contact information, and a personal headshot of the agent.
Limited Time Offers
The fear of missing out is a huge factor that can be used by real estate agents. Listing a property with a limited time on the market creates interest from buyers and even helps to raise the property value.
Limited time offers usually work with rental homes that are suitable for holidays. This strategy can be used during festive seasons such as Christmas or Easter holidays. One of the free services you could offer your clients in an ad is a free home valuation.
The stark simplicity of creative real estate ads feed on the public’s collective nostalgia. Advertisements cultivate the natural instinct for change, evolution, and the unknown. The most promising advertisements know their target audience and how to reach them without sacrificing their brand. Like all good advertising, real estate ads not only sell a product; they sell a view of your ideal self and a way to reconcile the fear of emptiness.
