An ad campaign is specifically designed to increase awareness or sales of a product or service. The main goal of any ad campaign is to get customers to take some desired action, such as clicking on a link, signing up for a mailing list, or making a purchase.
For your ad campaign to be effective, it must be able to reach potential customers where they are spending the majority of their time. In addition, it should be creative and engaging enough to hold their attention.
There are various platforms that you can use for your ad campaign. In this article, we will be discussing Snapchat as a potential platform for your next company ad campaign.
Snapchat is one of the most popular social media platforms with over 187 million active users. The app is especially popular among millennials, with over 70% of users being between the ages of 18 and 34.
What makes Snapchat a great platform for company ad campaigns is that it offers a unique and interactive way to reach potential customers. Snapchat ads can be created in the form of videos, photos, or even text. They can also be interactive, allowing users to swipe up to learn more about the product or service being advertised.
Another benefit of Snapchat ads is that they are relatively affordable. The cost of running an ad campaign on Snapchat starts at just $5 per day, making it a cost-effective way to reach a large audience.
What is Snapchat?
Snapchat is an online platform that focuses on sending pictures and videos that disappear after a few seconds. The app was first released in 2011 and since then, it has gained a lot of popularity, especially with people aged 18 to 34. In fact, in March 2016, Snapchat was estimated to be worth $16 billion.
Why Snapchat Is a Great Marketing Platform for Businesses
There are many reasons why Snapchat is one of the excellent ways you can promote your business. First, the app allows users to be creative and expressive. For example, you can send a picture or video of what you are doing, or you can use filters and lenses to change your appearance.
The second is that Snapchat is a very social app. You can communicate with friends by sending them snaps, and you can also join groups called “stories” in which users post pictures and videos that are available for 24 hours.
Lastly, Snapchat’s popularity is that it is a great marketing tool. Companies can use Snapchat to create ad campaigns, and they can also use the app to communicate with customers. For example, in February 2016, McDonald’s used Snapchat to run a contest in which customers could win a free meal.
Tips in Creating an Ad Campaign in Snapchat
If you are thinking about using Snapchat for your company, there are a few things you should keep in mind.
Create an Account
First, you need to create an account and add friends. You can add friends by searching for their username or by scanning their Snapcode (a QR code). Once you have added friends, you can start creating your ad campaign.
To create an ad campaign, open the Snapchat app and swipe down. Then, tap on the ghost at the top of the screen to open the main menu. Tap on “Ads” and then “Create Story.”
Set an Objective
Decide what you want the users to see on your Snapchat platform. You have four choices: awareness, consideration, conversion, or loyalty. You may want to increase brand awareness or get more people to visit your website. Whatever the objective is, make sure it is measurable so you can track your progress and determine whether or not the campaign was successful.
Once done, you can now set a potential time frame for your campaign. You can either start it immediately or plan it for a later date.
Finally, make a title of your ad campaign. This will be the first thing users see so make it catchy and interesting.
Determine Your Audience
There are five ways to narrow down your target audience:
- Geography: Filter your search by selecting a country, state, or city that you want to target
- Age: Determine the age group that could benefit the most in your business. For example, if you’re selling cars, your target audience is people who are 21 years old and above.
- Gender: Some products or services are more popular with one gender than the other. If you’re targeting a specific gender, make sure to use demographics that fit that criterion.
- Interests: Always research the trends and current interests of your potential clients. This will give you an idea as to what type of snaps to create.
- Behaviors: You can also reach customers based on their previous behaviors, such as whether they have previously purchased from you or not.
When creating your ad campaign, it is important to be as specific as possible when targeting your audience. The more accurately you can identify your target audience, the more effective your ad campaign will be.
Identify Your Budget and Schedule of Campaign
The Budget and Goals section of the Snapchat Ad manager lets you set a budget and schedule for your ad campaign. You can also decide if you want to run the ad continuously or just for a certain period. The minimum budget for a Snapchat ad campaign is $5 per day.
The delivery of your ads will be optimized based on the budget and schedule you set. For example, if you want to run your ad campaign for a long time but have a smaller budget, Snapchat will deliver your ads more slowly to stay within your budget.
However, keep in mind that Snapchat will not charge you for any ads that are not delivered due to insufficient inventory. For example, if you set a budget of $10 per day but there are only two days in the campaign, Snapchat will only deliver ads for those two days.
Boosting your business through Snapchat can be a great way to interact with customers and promote your products or services. By creating an ad campaign that is creative and relevant, you can reach a large audience and see results.