Using HubSpot in China: Optimizing individual business processes and retaining customer support is critical for every other company. That being the issue, CRM software has become a must-have for every company wanting to achieve success and boost its business-specific growth.
The options of Customer Resource Management specific software are almost endless globally. However, not all CRM specific solutions will work well for an organization in a tight data scenario like China. Before deciding which CRM to integrate into this place, there are many factors to consider before deciding which CRM to incorporate into this place.
Some variables include the option to customize the software, scalability, costs, business values, etc. Another important thing that you must consider is business needs. For instance, if you are operating in the Chinese market, you must ensure that the CRM software you integrate is suitable for your business operations and clients in China.
In this article, we will take a look at how Hubspot is workable in China and the relevant laws to stay connected with CRM specific organizations.
What is HubSpot?
Briefly, HubSpot is a sales and marketing software that helps enterprises attract prospects. It further helps them convert the same and then close customers. Additionally, it is designed to align sales and marketing efforts, foster sales enablement, optimize processes, and boost ROI. It is a leading growth platform. Furthermore, it comprises software products for inbound marketing, sales, and customer service- eventually, these help you sell better and grow better in your niche market. In a nutshell, it is a complete suite of tools for marketing, sales, and service that helps you scale better.
It was formed in 2006 by Brian Halligan (Co-founder, CEO) and Dharmesh Shah (Co-founder, CTO). HubSpot is based in Cambridge, Massachusetts. It offers a full-fledged stack named- HubSpot Growth Stack.The plan behind this software was to help build the appropriate sales pipelines and accelerate revenue growth. Plus, this stack includes a CRM along with- Marketing Hub, Sales Hub, Service Hub, and CMS Hub. These hubs play their vital roles individually and in the compilation. As per the HubSpot-
“Powerful alone. Better together.”- HubSpot
Are all western CRM solutions blocked in China?
Western CRM tools have not been blocked or restricted in China, but not all of them are considered to be the right choice for business. Some Customer Relationship Management software does not contain a Chinese version or does not have a connection or network with Chinese platforms. They might also not have Chinese payment methods. If this is the case, data collection may not be as thorough as it should be, thus impairing your business’s CRM usability and usefulness.
We, at crushinc, have chosen the HubSpot CRM solutions that are highly used in China to be considered for business.
Regulations for Using HubSpot in China
HubSpot is (currently) not blocked by the Chinese ‘great firewall’ and is used in China. It is good for companies who aspire to use HubSpot CRM to manage their global sales and marketing teams. It is ideal as they can use the same system as the rest of the organization – providing that using the English interface isn’t a barrier for your Chinese team.
However, outside of the CRM, HubSpot hosted websites – HubSpot CMS (content management system) – will not function as smoothly in China. HubSpot uses global Content Delivery Network servers to ensure that websites hosted with HubSpot load quickly . Irrespective of the location. However, this doesn’t apply to China, as HubSpot does not have servers in China.
While HubSpot CMS sites will load, any website hosted outside of China will face difficulties with loading speeds in China. This will be a significant barrier for any company seeking to start or continue marketing within China. Baidu (the leading Chinese search engine) websites hosted outside of China are also penalized for being ‘foreign’, which can hurt organic traffic.
Conclusion to Using HubSpot in China
Most of the websites built outside of China face similar yet different security barriers to fast and effective China delivery. This is a combined result of delivering resources from either blocked or slow networks. While help from Hubspot’s primary domain is not secured in China, vital areas require modification for optimal China delivery.