Pay-per-click (PPC) is a digital marketing technique in which advertisers are charged a fee each time one of their adverts is clicked. It’s a low-cost strategy to increase site visitors, create prospects, and make money.
So, how much does PPC management charge you back? The answer is seldom a precise figure. When selecting a PPC service, it’s important to understand not just how Google Ads works, but also other aspects that influence pricing and fees. You must also provide what your customers want, which in many situations involves pay-per-click (PPC) campaign management. A robust marketing plan is also required for your client’s account performance. KPIs such as click-through rate must be used to assist PPC marketing, and they must be connected with your client’s business objectives. It entails fine-tuning the images and copy for each marketing campaign. As a PPC manager, you stay away from the dangers and employ every successful best practice available. You get the most out of each campaign by measuring analytics from each ad group. Day after day, you polish, refine, and enhance. And you expect and deserve to be compensated for your efforts.
Models of Payment for the Candidates
It’s important to point out that PPC management is not cheap, and should not be cheap. It can cost anywhere from $250 to $1500 per month on average and can go even higher. It is often said that you get what you pay for in this industry. Anyone can charge $100 and produce a few ads that will do nothing for your business. However, as a professional, you have a variety of payment choices.
Candidate: The Flat Fee
This one is difficult to pull off in your early days as a PPC manager since it takes some expertise to figure out just how much time and work each account will demand. However, if you’ve mastered precise estimation, you’ll have a consistent and predictable paycheck…always the same amount, regardless of the variable workload. If the client’s budget or needs significantly alter, you may always adjust your price.
Candidate: The Hourly Rate
Within the freelancing world, this is regarded as a prescription for disaster. The conventional notion is to work by project rather than by the hour.
It is frequently preferred by clients who view this method as a simple way to see the relation between the amount of work you do for them (the number of hours you charge) and the expense to them (the multiplied number of hours).
That said, if you work effectively and spend less time on each campaign, you’re practically punishing yourself. If you’re wondering, use an online hourly rate calculator to get a rough estimate.
Candidate: Ad Spend as a Percentage
To justify your services as an agency, you must track your clients’ return on ad spend (ROAS). This is standard practice in the market, with agencies charging ranging from 10% to 20% of total ad expenditure. Smaller businesses may be on the lower end of the spectrum, with an account minimum to pay expenditures.
This technique is misunderstood as “punishing” the client for raising their budget. While it’s true that when the budget grows, the customer must pay more, the PPC agency must also work harder to uncover new possibilities and handle larger campaigns. Larger budgets necessitate greater effort. Additionally, with a larger budget, you should be able to generate more leads. As a result, you’re adding greater value to the client’s experience, and you should charge appropriately. You’re effectively adding a markup to every lead generated when you charge depending on ad cost.
Candidate: Fees based on performance
Taking a pay cut for hard work and success sounds good in theory – clients love it, they pay no or very little if you don’t keep your promises, but it rarely works in practice. You don’t have control over everything that contributes to a campaign’s overall performance as a PPC manager. If you had complete control over sales, leads, landing pages, checkout, and the sales funnel from top to bottom, it may work… You, on the other hand, do not, which is why this approach does not always work.
Candidate: Using a hybrid system
Some marketers want a lower proportion of overall expenditure combined with a flat cost for certain repeating services, such as weekly PPC reports. Others calculate their hourly rate, estimate the number of hours required for a certain account, and charge a flat amount. There’s a lot of guessing involved, and some of us don’t like it.
There’s a lot to think about. The key is to weigh the advantages and disadvantages of each candidate in the same way you would when voting in a political election: pick the candidate who is the best fit for you. The percentage approach is the most common, but that doesn’t imply it’s the greatest option in every circumstance. You’re a one-of-a-kind flower.
