Unexpectedly, growth hacking has become a common term in today’s internet marketing, with many brands and enterprises employing it to achieve growth beyond their wildest dreams.
One of the trending and talked-about companies, Bumble is utilising digital channels for its marketing efforts, with social media being the most significant platform on which it is focusing its marketing efforts.
Bumble has a $1 billion market capitalization and is noted for its female-friendly features. The software not only works as a dating platform, but it also has a variety of other functions.
In this article, we’ll show you how to use growth hacking to significantly grow your business right now.
1. Include engaging videos in your content strategy.
You’re aware that narrative is one of the most effective content marketing methods available. It can help you increase conversions and build your brand’s trust. As humans, we process visuals 60 thousand times faster than text.
However, video is the most effective visual content marketing type. In less than a week, it can help you reach millions of individuals and convert them into brand ambassadors on their own.
Rand Fishkin’s famed Whiteboard Friday is an excellent example of video marketing in the internet marketing and blogging sector. This strategy aims to use videos to entertain as many people as possible. Create a unique and engaging video about your product and distribute it to as many eyeballs as possible if you want to see comparable results for your company.
Another example is Bumble, the brand used YouTube for promotion. It provided and still provides video content on dating tips, advertises its campaigns, and provides a variety of other dating and relationship-related information.
2. Confirm that the market wants your product.
“The single worst marketing decision you can make in designing a product nobody wants or needs,” Ryan Holiday says. The most important thing for successful growth hackers to understand is that it’s not about getting more customers; it’s about establishing or refining a product experience that develops many raving fans.
“Startups don’t require growth hackers,” Uber’s growth hacker (Andrew Chen) once stated. They require products that are currently in use on the market. This indicates that people enjoy it and that, even in small numbers, there is a high level of retention and engagement.”
It could be as simple as emphasizing a strong value proposition or fine-tuning the product’s messaging, or it could be as complex as altering your complete company model. You could get away with a mediocre product back in the day if you had great marketing, but that is no longer the case.
Source- Pixabay
3. Add a viral component to your product.
The capacity to have your consumers gain new customers is the holy grail of growth hacking and the basic principle of virality. And for virality to be highly effective, this concept must be an integral component of your product.
As an example, consider Skype:
Before you can use the product, you must invite individuals in your network to use it so that you can communicate with them through the app. And after they’ve signed up for Skype, they’ll invite their friends to do the same, expanding its reach even further.
Facebook, Dropbox, and Twitter are all fantastic examples of products that use this approach. Examine whether your product or service incentivizes, inspires, or promotes sharing in your company.
4. Take advantage of guest blogging.
Having a blog as a business is essential for boosting inbound traffic. However, publishing many blog posts on your website is not always required. Using Buffer as an example, the company went from zero to 100,000 users in a short amount of time. The influence of Buffer’s founder, Leo Widrich, guest posting on third-party sites was a significant component of this expansion.
The primary goal of Buffer’s guest articles was to attract visitors, hoping that a percentage of them would return as click-throughs, resulting in sales and users.
5. Create scarcity.
This is another smart marketing and growth hacking method widely used today. It was also one of the methods that allowed Google to launch Gmail in 2004 ahead of its competitors.
Back then, the corporation wasn’t quite the all-powerful data-gathering behemoth that it is now. No one could say for sure if Google’s service were able to compete with Yahoo! and Hotmail.
On the other hand, Google cleverly transformed a problem into a great marketing strategy. Because there was a lack of server space at the time, Google used it to its advantage. Gmail was launched on April Fool’s Day (1st April) by invitation only, with approximately one thousand opinion formers who may recommend their friends.
You can utilize the method to expand your company as well. Produce something tempting in your sector and give consumers the feeling that they’ll miss out if they don’t act quickly.
