The price of advertising on Facebook has risen, but impressions have decreased. It’s risky for any organization to rely too much on one sales channel.
Facebook isn’t the only social media platform used by people. The average internet user has 7.6 different social media profiles! Diversifying your advertising channels also has a lot of other benefits, such as cross-channel retargeting. This article will provide you with an overview of five excellent Facebook alternatives channels.
Let’s get started.
One of the best alternatives to Facebook marketing is Google Ads.
Google is the only digital ad channel in the United States that receives more significant ad expenditure than Facebook. This is unsurprising given that Google processes over 4.5 billion search queries per day, or over 70,000 search queries every second.
You can advertise on Google’s Search Network and/or Display Network using Google Ads. When you bid to have your ads appear on Google’s search engine results page, or “SERP,” you advertise on Google’s Search Network.
Using Google Ads has several advantages, including:
- Advanced targeting
- Budget control
- Highly measurable
- Fast results
- Remarketing tools
A pay-per-click auction system underpins Google Ads.
Advertisers place bids on keywords, and the highest bidder obtains the ad space. Then, when someone clicks on one of their advertisements, advertisers pay Google.
Although Facebook owns Instagram, it is a whole distinct beast. Instagram has accelerated in popularity in recent years, with over one billion monthly active users. Furthermore, more than half of Instagram’s users log in at least once a day, making it a fantastic alternative to Facebook. Many companies are transferring their ad revenue from Facebook to Instagram.
According to Merkle, a performance marketing organization, ad spending on Instagram is expanding at four times the rate of ad expenditure on Facebook.
Instagram’s ad spending increased 177 percent year over year, compared to Facebook’s 40 percent growth. There’s even more. Because 80 percent of the platform’s user base lives outside of the United States, this advertising channel is suitable for firms outside the United States or those wishing to develop worldwide.
The majority of Instagram’s users are Millennials, which is unsurprising. 31% of Instagram users are between the ages of 18 and 24, and 30% are between the ages of 25 – 34.
There are five primary sorts of Instagram advertising you may run:
- Photo ads
- Video ads
- Carousel ads
- Slideshow ads
- Stories ads
If you’re already advertising on Facebook, switching to Instagram advertisements is very simple. Because Instagram ads are administered through Facebook’s ad management.
Nearly 1.8 billion people use YouTube monthly. It’s Google’s most popular service, with over 1 billion hours of video watched every day.
YouTube on mobile alone reaches more 18-49 year-olds in the United States than any cable network.
With extensive targeting, remarketing capabilities, and a slew of other features, YouTube is a viable alternative (or addition) to Facebook in terms of marketing.
You can utilize six different types of YouTube ads:
- TrueView ads
- Non-skippable instream ads
- Bumper instream ads
- Sponsored card ads
- Overlay ads
- Display ads
With these many advertising styles, you may be incredibly creative with your messaging and content. You can also choose one of the objectives for your video campaign on YouTube:
- Website traffic
- Product and brand consideration
- Brand awareness and reach
Although Twitter’s growth has slowed in recent years, the platform remains a social media powerhouse with over 330 million monthly active users.
In addition, 42% of Twitter users utilize the app daily to send hundreds of millions of tweets.
Although Facebook has more users than Twitter, 24% of adults in the United States utilize it. According to a study conducted by Twitter and Research Now, 93% of people who follow small and medium-sized businesses (SMBs) on Twitter intend to purchase from their SMBs.
LinkedIn is the most popular social media platform for business-to-business (B2B) marketers, with over 645 million users. In fact, 92 % of B2B marketers prefer LinkedIn to all others.
That is enormous.
Considering that LinkedIn accounts for 80% of B2B marketing leads generated via social media, it’s easy to see why. Self-serve ads and/or Partner Solutions are the two options for advertising on LinkedIn. You may build and publish your ads using LinkedIn Campaign Manager with self-serve ads. LinkedIn Partner Solutions allows larger companies to speak with a LinkedIn professional and access premium display advertising choices.
Both are viable Facebook marketing solutions.
LinkedIn highlights the cost-effectiveness of self-serve ads for small businesses and those starting, with prices starting at $10 per day.
There are three different sorts of self-serve LinkedIn ads:
- Sponsored content
- Text ads
- Sponsored InMail
There’s a whole world of digital advertising possibilities beyond Facebook. These five Facebook advertising alternatives are terrific ways to diversify your risk and obtain new benefits.