Cleaning your email list can be a big job for most people because they are either too lazy to go about the work or are scared that they might lose out on important emails. Regardless, any person needs to clean or scrub out their email lists as frequently as possible to avoid stargazing into many emails and being stuck on finding the important ones. Now, to make your job easier, let’s walk through some know-hows of cleaning up junks of emails.
What do we mean by cleaning out emails?
Cleaning your email list entails deleting inactive and erroneous data from your database. For example, you may purge your email list of anyone who hasn’t opened one of your emails in 90 days.
It is also a chance to get rid of anyone who has actively unsubscribed from your mailing list. You can either manually or automatically clear your email database. We favour the latter since it is speedier and better organized, but more on that later.
What happens when you don’t clean your email list?
If you don’t clear your email list regularly, it will get bloated — and potentially toxic — over time.
Your aim is to get your emails into the hands of the people who will read them. But unfortunately, you may be unable to do so due to various factors.
If email applications such as Gmail believe you’re sending spam, they’ll instantly delete your messages. Unfortunately, when people who don’t want to hear from you put your emails in their spam folders, this happens frequently. “Hmm…this had to be rubbish,” Gmail says.
That is the absolute last thing you want to happen.
Furthermore, you risk offending the same people you’re trying to reach. Why would you keep sending someone mail if they don’t want to hear from you?
Advantages of cleaning your email list
- Email Scrubbing Lowers Email Marketing Costs and Increases Return on Investment
The size of your database is typically a factor in how much email service providers charge. Emailing 50,000 people will cost you more than emailing 5,000 individuals. As a result, it makes financial sense to clear up your email list. There’s no point in paying to email folks who aren’t responding to your emails.
Therefore, your return on investment (ROI) improves. In addition, you’ll receive more opens and click-throughs because you’re just sending emails to those interested in what you have to say. So it’s a method that benefits both parties.
- It Can Help You Reduce Spam Complaints
You don’t want your company’s name to be associated with “spam”.
You’ll be added to the email blocklist if you receive spam complaints. Unfortunately, it’s challenging to recover from, and it’s considerably more effective to avoid it in the first place.
You may rest assured that if you scrub your email list regularly, your odds of receiving spam complaints are slim. But, of course, this means that your messages will end up in your prospects’ inboxes.
- It will boost your open and click-through rates.
As previously said, cleansing your email list will boost your overall stats. Let’s pretend you have 5,000 email addresses in your database and a 20% open rate. That’s not too shabby. However, you must then clean your email list. Your database is reduced to 4,200 email addresses, yet your open rate increases to 30%. Much, much better!
Four steps to clean your email list
- Start with your most active email lists, but don’t forget about your other mailing lists.
Always start with your active lists, which are the ones who get emails from you regularly. If you followed our advice and split your list, you may have multiple lists to work through, so do so sequentially.
- Begin the process of removing duplicate email addresses.
People frequently forget that they have subscribed to an email list. They then join up for a second time when they come across the website again in the future.
- Find and remove “spammy” email addresses from your contact list.
You’ve undoubtedly figured out how to spot a spammer’s email address. But, unfortunately, even if you’re a consumer, you’re probably getting a lot of emails from bogus addresses.
The following examples provide some insight:
Cleaning email lists may be significantly more efficient by automatically deleting spam or fraudulent email addresses.
- Correct any obvious errors.
If your email list is short enough, you can often spot errors manually. It’s straightforward and sufficient to change @gmial.com to @gmail.com, for example. Likewise, @outloook.com to @outlook.com is the same.
Conclusion
Since you have an email, you would want to keep it clean. The amount of spam and unresponsive emails doesn’t deserve a place on your email list and only adds to your current work. So, even if it’s your day to procrastinate, get to your screen and let all the junk go.
