Ever since Tiktok’s launch in 2017, the app has been a favorite for users of all ages. In fact, Tiktok has been downloaded over 1.5 billion times, with nearly half of their global audience under the age of 34. The app is simple to use and can be accessed by anyone with a phone or computer. With over 1 billion active users, it’s no wonder that businesses are starting to take note of the potential marketing opportunities available on the app.
If you have been using Tiktok for a long time now, you’ll probably notice that the search and data algorithm is much better than other social platforms, meaning you’ll get to see better and faster results.
In this article, we will be discussing 15 different tools that you can use to increase your following on Tiktok.
- Create high-quality content
Making high-quality content means filming with a good camera, using creative editing techniques, and being creative with your content ideas. If you don’t have a DSLR camera, you can opt for your phone or any device with an HD camera.
Another thing you can do is to film with a friend or family member. This will make your videos more interesting and help you build a connection with your audience.
- Use the correct hashtags
Hashtags are a great way to increase your following on Tiktok. When you use relevant hashtags in your posts, you’ll be able to reach a larger audience. Make sure to use both general and specific hashtags so that you can reach as many people as possible.
For example, if your content is all about skincare, you could use the hashtags skincare, skincaretips, and antiaging.
- Implement geotags on your posts
Geotagging your posts will help you reach a larger audience who are interested in the locations that you’re posting about. When you add a geotag to your post, it will be visible to other users who are looking at posts in that location.
To geotag your post, use the location button on the bottom of the post-editing screen. This will bring up a map with a list of locations nearby. Select the correct location, and Instagram will add it to your post.
- Apply the right filters
Filters are used to alter the image or video using different graphical techniques, whether through the app or editing software. Using the right filters can make a big difference in the look and feel of your videos. Experiment with different filters to find the ones that work best for you and your content.
- Edit your videos
Editing your videos can make a big difference in the overall look and feel of your content. Basic editing such as cutting and trimming footage, adding text or music, and adjusting the color and brightness can help make your videos more engaging. More advanced editing techniques can also help you to tell a more complete story with your videos.
- Follow other users
Following other users is a great way to increase your following on Tiktok. When you follow other users, they may return the favor and follow you back. What’s more, you can collaborate with them in the future if you share similar interests.
- Add calls to action
Adding a call to action in your videos is a great way to encourage your viewers to take action. Ask them to like or share your video, or even visit your website or social media page.
- Keep your videos short
Most people won’t want to watch a long video, so keep your videos short and to the point. This is because they are more likely to be watched all the way through than longer videos. Try to keep your videos under three minutes long so that you can keep your viewers’ attention.
- Try a storytelling approach
Using storytelling is a great way to engage your viewers and keep them interested in your content. Tell a story that is relevant to your brand or topic, and make sure to include a call to action at the end.
- Make use of thumbnails
Thumbnails are important because they’re the first thing that people see when they’re browsing through videos. Make sure your thumbnail is eye-catching and interesting so that people will want to watch your video.
- Insert music background
Adding music to your videos can help create a more engaging experience for your viewers. Choose music that is appropriate for your content and fits with your overall tone.
There are a few ways to add music to your videos:
1. Upload an MP3 file
2. Use a free online music service like YouTube Music or SoundCloud
3. Link to an externally hosted audio file
4. Record music directly into TikTok using the app’s built-in recording tools
- Get creative with animated GIFs
Animated GIFs are a great way to add visual interest to your videos. Choose GIFs that are relevant to your content and add them to your videos.
- Add stickers
Adding stickers to your videos is a great way to add personality and visual interest. There are a variety of different stickers that you can use. It can be typing texts, cute cats, reacting emojis, and so on.
- Use templates
Templates can help you create videos that look professional and polished. There are a variety of different templates that you can use, so find the ones that work best for you. For example, if you’re creating a how-to video, you might want to use a template that has a clean background and text overlay.
- Launch a live streaming
Live streaming is a great way to connect with your viewers in real-time. When you live stream, you can interact with your viewers and answer their questions.
Tiktok has provided users with a new and innovative way to share short videos with friends and followers. While the app is enjoyable and simple to use, implementing the tips and tools outlined in this article can help you increase your reach and engagement on Tiktok.