AdTech refers to a broad set of technologies and solutions for marketing and managing all facets of advertising across multiple channels, such as digital, mobile, video, social media, and so on. AdTech firms offer as many services as there are marketing options, including management, design, analytics, automation, and optimization of digital and analogue advertising.
Here are some exciting Ad-tech start-ups to watch-
Adverty, found in 2016, is a next-generation advertising platform that specializes in interactive in-game advertising. To address the issue of viewability in digital advertising, Adverty employs its proprietary BrainImpression algorithm. The platform also allows content creators to monetize their work through simple-to-integrate, non-intrusive native advertising.
Brave is an online web browser whose goal is to improve browsing speed, safety, and security for users while also increasing ad revenue share for content creators. With the introduction of micropayments and revenue share agreements for publishers, Brave hopes to improve digital advertising.
ID5 is an independent shared identity infrastructure designed for ad tech platforms and premium publishers. The AdTech firm’s goal is to improve online advertising for customers, media groups, and advertisers while driving long-term growth. To help publishers better monetise their audiences and run more effective ad campaigns, ID5 provides transparent, scalable, and privacy-compliant identity infrastructure
InfoSum is a UK-based start-up and the developer of a decentralized platform that aims to break down trust barriers between advancement and confidentiality. The InfoSum platform allows advertisers to work collaboratively with media owners, data providers, and other advertising technology firms by safely sharing data without moving or pooling the underlying data.
LoopMe is an AdTech venture that is ‘closing the loop on brand advertising’ by leveraging AI, attribution, and analytics to deliver measurable improvements in brand outcomes. LoopMe’s technology is primarily used for mobile in-app gaming and video ads, in which users are offered the choice to view advertisements rather than being forced to watch imposed pop-ups. In order to increase conversions, their software optimizes media and ad delivery.
Novatiq is an AdTech startup specializing in privacy-first identification solutions to help telcos, brands, and publishers authenticate and reach their audiences. Novatiq employs technology to provide advertising as a service rather than an interruption. The company’s web-based service enables telecommunications companies to sell anonymized customer data to advertising agencies for the customization of mobile advertising without jeopardizing personal data.
The Ogury Advertising Engine was developed by Ogury, a mobile brand advertising startup. The Ogury Advertising Engine is a fully integrated stack that has been constructed and optimized for mobile branding campaigns, brand effectiveness, personal privacy, and sustainability. The engine is driven by user preferences to provide relevant ads while maintaining privacy protection.
Podcorn is a self-service marketplace that connects podcasters and advertisers in exchange for native sponsorship deals. Podcorn makes it simple for brands to connect with appropriate podcasters in order to create genuine messages that honestly speak to listeners across audio platforms.
Permutive is a publisher-focused SaaS advertising data management tool. Permutive’s platform gives users access to safeguard privacy, configurable analytics, and live targeting features to help publishers gain intuitive first-party data. Publishers can use Permutive to increase their targetable ads while also generating a return on investment.
Pollen is a software-as-a-service platform for event marketers focused on events, travel, cultural events, recreation, experiences, membership, and contemporary culture. Pollen works by incentivizing users to share group experiences with friends in exchange for rewards. Pollen works with brands like Live Nation, MGM Resorts, and Universal Music Group, as well as ticketing providers like Ticketmaster, Eventbrite, Priceline, Stubhub, and others. Pollen currently has 35k members worldwide who share their experiences.
Prizeout is a performance-based ad-tech company that connects money-withdrawing customers with companies that are looking to acquire these spendings. These brands then ensure customer acquisition, retention, and loyalty by providing a better withdrawal experience by enabling faster access to the funds at a higher value.
Qubit is a software developer that focuses on e-commerce personalization at scale. Ecommerce businesses collaborate with Qubit to enhance their understanding of customers, then use that insight to influence them to boost revenue, increase customer loyalty, and be more efficient. Qubit allows eCommerce retailers to serve targeted ads based on their visitors’ internet browsing history, thereby increasing sales conversions.
SuperAwesome invents digital marketing technologies to optimize the digital media ecosystem for children. SuperAwesome’s technology is intended to ensure that their partners’ advertisements are suitable and that they comply with data laws. In addition, the company collaborates with various brands and content creators to produce meaningful online content for millions of kids. The brand then teams up with its content creators and marketing technology to enhance social media campaigns so that they reach the target audience.
The list goes on and on with a variety of start-ups trying their hand at Ad-tech. These companies are mostly from western nations such as the US, Canada and so forth.