We were approached way back when it was cold, about a project for the Mint, promoting the design of their new coins. Yoho, Julia and Gary were thrilled to work on the project, partially because it was a chance to work with the team at Y&R (Joe & Darcy, Francheska & Marcelo, & Jac), and partially because the spots were so well suited to what we do. Crush worked with the agency closely from the beginning, producing fully realized pieces to help bring the clients through the process. “Parks” began in July and was delivered at the end of September with Yoho leading the project. Julia designed the end mnemonic and CG animation was added by Leo and Josh. The project allowed us to create something really beautiful, and illustrative that celebrates the beauty of the country. We looked to the National Film Board for reference, as well as the work our designers have done on their own in the past. It was a dream project and we’ll be really sad when it’s over.
BlogTO includes Happiness Project in Best-of Nuit Blanche.
“Inspired by Charles Spearin’s wonderful album of the same name.” This was our second time taking part in The Happiness Project. This time we joined forces with a bunch of great artists and Artists Bloc to create an interactive installation-based exhibit at Oz Studios in Toronto. BlogTo came out and loved it. Maybe you should check it out too. It is still running at Oz Studios until October 15th. For more info click here!
New York Festivals hardware arrives!
We got a little package in the mail today from the New York Festivals International Advertising Awards. Two lovely awards for our Sapporo spot for Dentsu, Canada. It turns out we were finalists for Direction – congrats to co-directors, our Gary Thomas and Mark Zibert from Sons and Daughters. And we were also finalists for Computer Animation – congrats to the Crush team!
ADCC wins Gold at the 2011 Bessies
We picked up a little hardware last week at the Bessies for the work that we did, funnily enough, for last year’s ADCC Awards. The Love/Hate piece that we did for Leo Burnett won Gold Online Single and we also took home a Craft Award for Compositing and another for Special Effects. Congrats to all who worked on the piece with us. And for the record… we LOVE it!
Happy Birthday CRUSH!!!
In honour of our birthday we decided to feature some of our faves from over the years. 12 years ago we opened the doors on Wellington. We had a VHS tape cutting ceremony and started on the long road. Thanks everyone who came through these doors and contributed their energy, passion, humour and creativity. And everyone else who brought the cash to keep us going. We love 95% of you. Not a bad average, really.
Congrats to Chris Minos (and Jack Layton too, I guess)
We’d like to think our newly minted CANADIAN animator, Chris Minos’ happy little animated commercials made a huge contribution to the NDP’s fine showing last night. Congrats Jack. Make Toronto proud.
Crush and BBDO create new spot for Doritos.
Here’s a visually stunning spot for Doritos which is part of a Canadian campaign that is running up until March 13th. Agency is BBDO Toronto, it’s directed by Nick Gordon with visual effects by Crush.
Sapporo wins honourable mention in Ted’s Ads Worth Spreading!
Another great pat on the back for our “Legendary Biru” spot for Sapporo as it get included as one of the Honourable Mentions in the TED Ads Worth Spreading contest. Congrats to everyone involved and all our other Canadian friends who were winners in this great contest!
Sapporo Wins Big in Shanghai…
Crush’s “Legendary Biru” commercial won four Golds and the only one Grand Award at the ROI FESTIVAL in Shanghai. (Including the Best Director award and the Best of the Show award.) Here is a picture of Gary Thomas receiving the best director award for the spot which he co-directed with Mark Zibert from Sons and Daughters. Congrats Gary!
Crush’s spot for The Bay featured in Marketing Magazine.
The Bay continues it’s fashionable re-brand with “Fall Fashion Segment” that is currently airing on TV and in cinemas in Toronto. The spot was produced and directed by Crush using stills and behind the scenes footage from recent hi-end photo shoots.”